Visitor Engagement - Indoor Navigation, Indoor Positioning and Asset Tracking by Nextome

Museums & Trade Shows / Indoor Location

Indoor is where most of the time people live work and use smartphones.

Even when a worker has a fixed work position they often need to move inside the workplace for different reasons.

Problem

Museums need to attract different type of visitors and satisfy their expectations motivating them to share their experience on social networks and other means of word of mouth diffusion. Groups, individual, families, students, experts, tourists and local inhabitants have different needs time available and willingness to spend at the museum; The museum administration needs to satisfy different needs and maximize the turnover of gift shops, catering and obtain return visits and references.
Current solutions to address different customers needs include traditional signage, paper maps, audio/video visiting aids and authorized guides but today’s visitors travel with their smartphones and tablets and expect to find available services for their device. Optimizing the physical and virtual experience capturing exclusive attention of the visitor, therefore avoiding the distraction of visitor navigating other sites while visiting the museum, is crucial to establish the brand of the museum in the mind of visitors.

Trade shows visitors are normally segmented in: professionals and leisure. Those two segments are looking for a different experience and have different expectations. The value of those visitors is also different for the exhibitors and trade show organizers.
Trade shows need to provide a different service to different visitors and maximize the return of investment of exhibitors. The ability to offer a professionally effective or an entertaining and enjoyable experience to leisure visitors, is fundamental for trade shows organizers to optimize exhibitor’s investment and increase all visitors segment satisfaction and loyalty.

Solution

Nextome provides:

Positioning and navigation on digital map
Artwork description and media content in-app
Customized visits for different targets
Web-based Content Management System to update the information
Data collection on visitors’ behaviors

That

Guide visitor in the halls of museum (trade show) to reach artworks (stands) and service facilities
Provide to visitor information on position’s surroundings
Help museums (trade show) to manage their contents in different languages
Help museums (trade show) in strategic decision providing statistics on visitors